Dr Rakesh
  • Linkedin
  • Phone No. 26850101
  • Ext: 172
  • Block: F

Associate Professor


  • BSc., Kumaun University, India
  • Post Graduate Diploma in Business Administration (PGDBA), Jaipuria Institute of Management, India
  • MA, Kumaun University, India
  • Post Graduate Diploma in Journalism and Mass Communication(PGJMC), Indira Gandhi National Open University, India
  • Ph.D, Kumaun University, India


Teaching Interest

  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • E-Business
  • Strategic Management
  • Management Science and Business Statistics.


Research Interest

  • Consumer Behavior
  • Psychometric Perception Analysis
  • E-Business, Entrepreneurship
  • Marketing in the Developing World
  • Public Transport
  • Public policy and Business related local issues.


Recent Publication

  • Belwal, R., Belwal, S. 2017. Employers’ Perception of Women workers in Oman and the challenges they face. Employee Relations. https://doi.org/10.1108/ER-09-2016-0183 [ISI, Scopus Indexed]. Impact Factor: 1.124.
  • Belwal, R. 2017. Public Transportation in Oman: A Strategic Analysis. Advances in Transportation Studies. 42 (3): 99-116.  [Scopus Indexed].
  • Belwal, R., Belwal, S. 2017. Factors affecting store image and the choice of hypermarkets in Oman, International Journal of Retail and Distribution Management, 45(56):587-607. Scopus, ISI indexed ABDC Rank B]. Impact Factor: 0.54.
  • Al Jabri, O., Collins, R., Sun, X., Bose, S., and Belwal, R. 2015. Measuring Relationship Marketing Effect on Small-Scale Fishermen Income in the Batinah Coast, Sultanate of Oman. Marine Fisheries Review, 77(4): 20-28. DOI: 10.7755/MFR.77.4.3. [ERA Rank B] [Scopus Indexed].
  • Belwal, R., Priyadarshi, P., Al Fazari, M. 2016. Graduate Attributes and Employability Skills: Graduates’ Perspectives on Employers’ Expectations in Oman, The International Journal of Educational Management, 31 (6):814-827, [Scopus Indexed].  
  • Belwal, R., Belwal S., Al-Jabri, O. 2015. The fisheries of Oman: a situation analysis. Journal of Marine Policy, 61, 237-248. doi: 10.1016/j.marpol.2015.07.017. [Scopus, ISI Indexed ABDC Rank A]. Impact Factor: 2.62.
  • Belwal, R., Al Bloushi, H., Belwal, S. 2015. Students’ Perception of Entrepreneurship and Enterprise Education in Oman, Education + Training, 57(8/9), 924-947.  [ERA A*] [Scopus Indexed].
  • Belwal, R., Belwal S., Al-Quraini, A. 2015. Road Traffic Accidents (RTAs) and Road Safety in Oman: An Analysis of People’s Perception towards the causes. Advances in Transportation Studies, 37 (Section B), 105-118. [Scopus Indexed].
  • Belwal, R., Belwal S., Al-Jabri, O. 2015. Training Needs Assessment of Fishermen on Oman’s Batinah Coast: Using Exploratory Factor Analysis. Journal of Vocational Education and Training, 38 (7), 1-22. doi:10.1080/13636820.2015.1022581. [Scopus Indexed ABDC Rank A].
  • Belwal R., Belwal, S. 2014. Hypermarkets in Oman: a Study of Consumers’ Shopping Preferences.” International Journal of Retail & Distribution Management, 42(8):717-732. [Scopus/ISI indexed ABDC Rank B]. Impact Factor: 0.54.