Dr Rakesh
  • Linkedin
  • Phone No. 26850101
  • Ext: 172
  • Block: F

Faculty Dean


  • BSc., Kumaun University, India
  • Post Graduate Diploma in Business Administration (PGDBA), Jaipuria Institute of Management, India
  • MA, Kumaun University, India
  • Post Graduate Diploma in Journalism and Mass Communication(PGJMC), Indira Gandhi National Open University, India
  • Ph.D, Kumaun University, India

Teaching Interest

  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • E-Business
  • Strategic Management
  • Management Science and Business Statistics.

Research Interest

  • Consumer Behavior
  • Psychometric Perception Analysis
  • E-Business, Entrepreneurship
  • Marketing in the Developing World
  • Public Transport
  • Public policy and Business related local issues.

Recent Publication

  • Al Jabri, O., Collins, R., Sun, X., Bose, S., and Belwal, R. 2015. Measuring Relationship Marketing Effect on Small-Scale Fishermen Income in the Batinah Coast, Sultanate of Oman. Marine Fisheries Review, Accepted for publication. [ERA Rank B]
  • Belwal, R., Belwal S., Al-Jabri, O. 2015. The fisheries of Oman: a situation analysis. Journal of Marine Policy, 237-248. doi: 10.1016/j.marpol.2015.07.017. [Scopus Indexed].
  • Belwal, R., Al Bloushi, H., Belwal, S. (2015). Students’ Perception of Entrepreneurship and Enterprise Education in Oman, Education + Training, 57(8/9), 924-947.  [ERA A*] [Scopus Indexed].
  • Belwal, R., Belwal S., Al-Quraini, A. 2015. Road Traffic Accidents (RTAs) and Road Safety in Oman: An Analysis of People’s Perception towards the causes. Advances in Transportation Studies, 37 (Section B), 105-118. [Scopus Indexed].
  • Belwal, R., Belwal S., Al-Jabri, O. 2015. Training Needs Assessment of Fishermen on Oman’s Batinah Coast: Using Exploratory Factor Analysis. Journal of Vocational Education and Training, 1-22. doi:10.1080/13636820.2015.1022581. [Scopus Indexed].
  • Belwal R., Belwal, S. 2014. Hypermarkets in Oman: a Study of Consumers’ Shopping Preferences.” International Journal of Retail & Distribution Management, 42(8):717-732.
  • Belwal, R., Belwal S., Al-Jabri, O. 2014. Training Needs Assessment of Fishermen in Oman through Concept Mapping Technique. European Journal of Training and Development, 38(7):673-688. [ABS Rank 1, Scopus Indexed].
  • Belwal S., Belwal, R. 2014. Work-Life Balance, Family-Friendly Policies, and Quality of Work life Issues: Studying Employers’ perspective of Working Women in Oman. Journal of International Women's Studies, 15(1):96-117. [ERA Rank A].
  • Belwal S., Belwal, R. & Al-Saidi, F. 2014. Characteristics, Motivators, and Challenges of Women entrepreneurs in Oman’s Al-Dhahira Region. Journal of Middle East Women's Studies (JMEWS), 10(2):135-151. (Spring 2014). [ERA Rank C].