The communication dept. set strategies in which putting SU in a prestigious position as an institute of excellence in teaching, research and community engagement as one of the most important objectives considering the improvement of the image and the reputation and enhancing the perception of being a HE Leader in all those areas

The marketing strategies in place for SU allowed for the achievement of many of the goals set by SU and also supported SU’s mission and vision statements. SU’s communication department spread the message of SU at almost every function and activity, thereby putting SU in a very strategic position targeting the population of prospective new students in the Sultanate. These marketing strategies resulted in SU being promoted both regionally and internationally. As SU moved through the completion of construction its new and unique buildings that are part of its Phase I expansion plans, this presented the opportunity to have SU in the media regularly, with more coverage than any other competitor’s institutions. This daily coverage focused on the ways that SU is superior in its capacity and services.

Main objectives

  1. Coordinate with the concerned university bodies in regard to marketing the graduate and postgraduate programs in all faculties
  2. Liaise with faculties with respect to capacity & needs to forecast the number of students each year
  3. Liaise with RIC & faculties with respect to marketing SU as a market leader in various fields of research, community engagement and enterprising
  4. Liaise with Continuing Education Centre and Language Centre with regard to courses and services provided nationally and internationally